Learn Business English on holiday in California, USA

The Career English Institute

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International Sales and Marketing Career English 3-Day Seminar

Gain confidence speaking the English you need for your career through our effective, innovative training. During the three day seminar in San Diego, you will be immersed in a "realistic" business world in the classroom and forget you are learning English. Every day is stimulating and different from the last.

In the classroom in San Diego, working on your own, in pairs and small groups, you will encounter realistic business situations that you face in your career. You will make telephone calls, take part in meetings, deliver presentations, e-mail, negotiate, solve problems and make decisions - all in the English you need to be successful!


You will learn to do the following in the Business English you need at each step in the sales process:
  • Identify your customer or client's needs
  • Make successful cold calls over the telephone and face-to-face
  • Write a compelling advertising message
  • Develop a promotional flyer
  • Create and deliver a successful sales presentation
  • Conduct a winning sales negotiation
  • Write a powerful press release & sales letter
  • Generate leads at trade shows & conferences
  • Small talk and network for success
  • Provide excellent customer follow-up support

You will receive a Handbook with the Business English words, expressions and correspondence which you use in your career. This handbook is a valuable resource included with your paid tuition.

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